![]() Identify emotions - envision a customer’s emotional journey as they go through each stage.It may be anything from signing up for a newsletter to making a purchase. Identify customer interactions - think about what are the main touchpoints when a customer interacts with your company.This phase should highlight how, when, and where a customer comes across your product, how do they research your product, why they might choose you over other competitors, and how you can retain them. This will provide an insight into the reasons that stay behind an action or a goal. ![]()
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